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Real Possibilities At Its Core
The Real American Hardwood™️ Coalition inspires a stylish and healthy environment by educating consumers on the many benefits of Real American Hardwood™️ products, including appearance, durability, lifetime value, healthy home, and sustainability.
From extensive consumer research we have learned much about what consumers, including homeowners, renovators, builders, designers, and architects, want when they select building products. Appearance, durability and value are the most important factors to potential hardwood consumers. Sustainability and natural are additional important factors that tip the decision toward hardwoods at the final stage of the process. Unfortunately, consumers don’t always know the benefits of choosing hardwood. The great news is hardwood ticks all these boxes and consumers are open to learning.
Real wood products improve indoor air quality in another, less tangible, way. Hardwood does not harbor dust, allergens, or other contaminants.
The hardwood products you invest in today can last for generations. But if you’re ready for a new look, they can be renewed, refreshed, or repurposed. And that’s only possible because it’s a real, natural product.
From a starter home to a luxury mansion and everything in between, hardwood can match any design scheme. It’s unique and reflects your evolving style throughout the decades.
A tree tells its story through its rings, and boy, do hardwoods have a story to tell. From style and durability to sustainability and health, ring by ring, we’ll open new chapters of possibilities only Real American Hardwood® products can build. Naturally.
Whether you plan for a complete makeover or a simple statement piece, adding Real American Hardwood™️ products makes a house your home. Change all your cabinetry to a minimal oak design or find the perfect mid-century maple chair that ties the whole place together; whatever it is, we’re here to help you along the way.
Oak wood cabinetry is coming back with a facelift; cerused and driftwood finishes give a modern twist to a classic design.
Oak wood cabinetry is coming back with a facelift; cerused and driftwood finishes give a modern twist to a classic design.
Make it stand out! Add a Real American Hardwood™️ accent wall; it’s the perfect way to add dimension to your home. Play with patterns, colors, and textures to make it yours.